Interactive Digital Media

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Sabido methodology

http://www.comminit.com/en/node/201243/3499

“The Sabido methodology is an approach to development of mass-media serial drama. The methodology draws from five theories of communication and behavior change: a circular adaptation of Shannon and Weaver’s Communication Model, Bentley’s Dramatic Theory (melodrama), Jung’s Theory of Archetypes and Stereotypes and the Collective Unconscious, the Social Learning Theory of Albert Bandura, and MacLean’s Concept of the Triune Brain, supplemented by Sabido’s own Theory of the Tone.

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