Interactive Digital Media

weblog of design and development

Sabido methodology

“The Sabido methodology is an approach to development of mass-media serial drama. The methodology draws from five theories of communication and behavior change: a circular adaptation of Shannon and Weaver’s Communication Model, Bentley’s Dramatic Theory (melodrama), Jung’s Theory of Archetypes and Stereotypes and the Collective Unconscious, the Social Learning Theory of Albert Bandura, and MacLean’s Concept of the Triune Brain, supplemented by Sabido’s own Theory of the Tone.


No comments yet»

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: